One of the Keys to the Success of the Swatch

question 54

True/False

One of the keys to the success of The Swatch Group's Swatch watch brand has been manufacturing in low-wage Asian countries.

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Definitions:

Attitudes

Psychological constructs represented by evaluations of a particular person, behavior, belief, or object that are positive, negative, or neutral.

Central Route

A concept in the Elaboration Likelihood Model of persuasion that involves the thorough and thoughtful consideration of arguments leading to attitude change.

Persuasion

The process of influencing someone's beliefs, attitudes, intentions, motivations, or behaviors through communication and various techniques.

Motivated

Having a strong desire or willingness to act and achieve specific goals.