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Case Based Critical Thinking Questions

question 63

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Case Based Critical Thinking Questions
Brij has just been promoted to Marketing Manager of a non-profit organization responsible for soliciting over three million dollars in donations annually. His company solicits donor information from local chapters of the non-profit organization. Brij decides to create an Access database that will allow him to keep all donor information in one database and create reports as well as marketing documents using the database. Based on your knowledge of importing and sharing Access data, answer the questions below.
-Brij has contacted each local chapter of the non-profit organization and asked for local donor information. Some local chapters use Excel to record the information, some use Access, and some use other database or spreadsheet applications. To streamline the import process, Brij has asked each local chapter to send him the information in a(n) ____ document that is well suited for data exchange among many different programs.

Definitions:

Income

This is the financial gain (money) earned by an individual or entity, usually over a period of time, through work, investments, or business ventures.

Demand

The total amount of a good or service that consumers are willing and able to purchase at various prices during a specified period.

Complementary Goods

Products or services that are used together, where the use of one increases the value of the other.

Substitute Products

Goods or services that can be used in place of each other; when the price of one increases, demand for the substitute is likely to increase.