Case Based Critical Thinking Questions

question 37

Multiple Choice

Case Based Critical Thinking Questions
Brij has just been promoted to Marketing Manager of a non-profit organization responsible for soliciting over three million dollars in donations annually.  His company solicits donor information from local chapters of the non-profit organization.  Brij decides to create an Access database that will allow him to keep all donor information in one database and create reports as well as marketing documents using the database.  Based on your knowledge of importing and sharing Access data, answer the questions below.
-The local non-profit offices update their donor information every quarter. Brij will find it necessary to update the database by using the same import specifications four times a year. Which process would expedite this task for Brij?

• A)save the import steps in the Access database so they could quickly be run again
• B)provide each local office with a copy of the Access database and require them to use it for donor information storage
• C)create an HTML document from the Access database that could be updated by each local office
• D)require all local offices to use an Excel spreadsheet for donor information

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Definitions:

Demand Curve

A graphical representation showing the relationship between the quantity of a good consumers are willing to buy and its price.

Demand Function

A mathematical representation that describes the relationship between the quantity of a good demanded and its price, among other variables.

Inverse Demand Function

A representation of demand that expresses price as a function of quantity, rather than the conventional demand function which expresses quantity demanded as a function of price.

Price Elasticity

Measures the responsiveness of quantity demanded or supplied to a change in price.