Case-Based Critical Thinking Questions

question 21

Multiple Choice

Case-Based Critical Thinking Questions
Case 1-1
Using PowerPoint 2016, Ethan develops a short five-slide presentation for his marketing project.
-PowerPoint files consist of what looks like pages in a document. Ethan correctly calls these buttons ____.

• A)slides
• B)groups
• C)ribbons
• D)banners

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Definitions:

Attitude Accessibility

Refers to the ease with which an attitude can be retrieved from memory.

Peripheral Route

A persuasion method that involves indirect cues like attractiveness or celebrity endorsement to influence attitudes or behaviors, rather than direct, logical arguments.

Implicit Route

This key term does not refer to a widely recognized concept in psychology or cognitive science. NO.

Central Route

A method of persuasion that involves deeply processing the content of the message, leading to lasting attitude change.