Global Marketers Must Understand the Importance of Visual Aesthetics Embodied

question 23

Multiple Choice

Global marketers must understand the importance of visual aesthetics embodied in the color or shape of a product, label, or package.Which of the following statement is not true regarding the use of color in selected countries:

• A)Yellow color on Caterpillar's earthmoving equipment is acceptable worldwide.
• B)Packaging aesthetics are particularly important to the Japanese.
• C)White color is associated with death and bad luck in some Asian countries.
• D)The red Marlboro color had to be changed in some Asian countries.
• E)Chinese consider the red color to be lucky.

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Definitions:

Emergency Services

Critical public services that provide rapid assistance in situations of immediate danger or urgent need, such as police, fire brigade, and ambulance services.

Paramedics

Healthcare professionals who provide advanced emergency medical care and transportation for critically ill or injured patients.

Business Deal

An agreement between parties in the business sector, typically involving the exchange of goods, services, or information.

Remorse

A deep feeling of regret or guilt for a wrong committed.