Global Marketers Must Understand the Importance of Visual Aesthetics Embodied

question 23

Multiple Choice

Global marketers must understand the importance of visual aesthetics embodied in the color or shape of a product, label, or package.Which of the following statement is not true regarding the use of color in selected countries:

• A)Yellow color on Caterpillar's earthmoving equipment is acceptable worldwide.
• B)Packaging aesthetics are particularly important to the Japanese.
• C)White color is associated with death and bad luck in some Asian countries.
• D)The red Marlboro color had to be changed in some Asian countries.
• E)Chinese consider the red color to be lucky.

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Definitions:

Trait Approach

A theoretical framework in psychology that attributes patterns of behavior and personality to stable characteristics or traits within an individual.

Fluid

Characterized by the ability to flow and adapt smoothly in various situations; often used to describe flexible thinking or variable structures.

Positive About Job

Having a positive outlook or attitude towards one's job, usually reflecting satisfaction, motivation, and engagement at work.

Leader's Behavior

Refers to the actions and approaches taken by a leader in guiding, directing, and influencing the team or organization.