The Corporate Development Team at Virgin Evaluates More Than a Dozen

question 102

Multiple Choice

The corporate development team at Virgin evaluates more than a dozen proposals each day from outside and within the company.When assessing new-product ideas,they look for all of the following except:

• A)synergy with existing Virgin products.
• B)pricing and return on investment.
• C)marketing opportunities.
• D)if the idea "uses or abuses" the Virgin brand.
• E)aesthetic attributes of competitors' products.

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Definitions:

Net Loss

The result when a company's expenses exceed its revenues during a specific period, indicating that the business incurred more costs than the income it generated.

Significant Influence

The power to participate in the financial and operating policy decisions of an investee without controlling those policies.

Common Stock

Equity owning in a firm that grants shareholders voting rights and a share in the company's profits, typically through dividends.