Price Can Be Used as a Strategic Variable to Achieve

question 61

True/False

Price can be used as a strategic variable to achieve specific goals,including ROI,profit,and rapid recovery of product development costs.

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Definitions:

Product

Any good, service, or idea that can be offered to a market to satisfy a want or need.

Contribution Approach

An income statement format that organizes costs by their behavior. Costs are separated into variable and fixed categories rather than being separated into product and period costs for external reporting purposes.

External Reporting

The process of preparing and disclosing financial statements and other reports to entities outside of the corporation, such as investors and regulatory bodies.

Variable Cost

Costs that change in proportion to the level of production or business activity.