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Marketing Channels Exist to Create Utility for Customers

question 9

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Marketing channels exist to create utility for customers. The major categories of channel utility include all of the following except:


Definitions:

Religious Holidays

Special days of celebration or observance pertaining to specific religious traditions, often involving rituals, gatherings, and various forms of worship.

Values Clarification

A process of becoming more conscious of and naming what we value or consider important in life, often used in moral and career decision-making.

Risk Factor

An aspect of personal behavior or lifestyle, an environmental exposure, or a genetic characteristic that is associated with an increased occurrence of disease or injury.

Veracity

A moral principle that holds that people should tell the truth and not lie.

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