When Customers Buy a Product, They Are Also Buying the Service

question 11

True/False

When customers buy a product, they are also buying the service element included with that product.

---

Definitions:

Delivery Gap

The difference between the service quality a company promises to deliver and the actual service quality delivered to customers.

Customer

An individual or entity that purchases goods or services from a business.

Steak Tartare

A dish consisting of finely chopped or ground raw beef, often served with onions, capers, seasonings, and an egg yolk.

Service Dimensions

The various aspects of a service that affect the customer's perception and satisfaction, including reliability, responsiveness, assurance, empathy, and tangibles.