According to Jeff Bezos, Founder of Amazon

question 28

Multiple Choice

According to Jeff Bezos, founder of Amazon.com, the _____ refers to markets that are too small to justify a mass media campaign, yet too large to cover using personal contact.

• A) hard middle
• B) demographic market
• C) niche
• D) mass market

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Definitions:

Commodity Money

Money that has intrinsic value, such as gold or silver, used historically as a medium of exchange, unit of account, and store of value.

Money Market Mutual Funds

Investment funds that collect money from various investors to purchase short-term, high-quality debt securities and offer liquidity and relatively low risk.

Federal Reserve Bank

One of the 12 regional banks in the Federal Reserve System of the United States, which serves as the central bank of the country.

Commercial Banks

Financial institutions that offer a wide range of services, including deposits, loans, and other financial products to both individuals and businesses.