Each Different Pathway to Customers Is Called A(n) _____

question 26

Short Answer

Each different pathway to customers is called a(n) _____.

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Definitions:

Test Validity

The extent to which a test measures what it is intended to measure and the accuracy of the test results.

Kinds of Validity

The extent to which a test or instrument measures what it is supposed to measure, including content, criterion, and construct validity.

Contrast Examples

The use of opposing or differing instances to illustrate a point, highlight differences, or clarify a concept.

High Validity

A measure of how accurately a test or research measures what it intends to measure.