_____ Is the Degree to Which a Product Offers Utility

question 49

Multiple Choice

_____ is the degree to which a product offers utility to a potential customer.

• A) Differentiation
• B) Relevance
• C) Perceived value
• D) Brand

---

Definitions:

Adaptive Value

The extent to which a trait or behavior enhances an organism's chances of survival and reproduction in its environment.

Independent Variable

The factor proposed to change the behavior under study in an experiment; it is systematically manipulated during an experiment.

Experimental Research

A research design that permits inferences about cause and effect by exerting control, systematically manipulating a variable, and studying the effects on measured variables.

Control Group

In experimental research, the group of participants that does not receive the experimental treatment, used for comparison purposes.