The Standard Banner Sizes That Most Web Sites Have Voluntarily

question 17

Short Answer

The standard banner sizes that most Web sites have voluntarily agreed to use are called _____ ad formats.

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Definitions:

Diminishing Marginal Utility

A principle stating that as more of a good or service is consumed, the additional satisfaction from consuming one more unit decreases.

Income Effect

The impact of income changes on the demand for goods or services by an individual or within the economy.

Substitution Effect

Describes how consumers react to a change in the price of a good by substituting it with another good that is relatively cheaper.

Income Effect

The income effect refers to the change in an individual's or economy's income and how that change will impact the quantity demanded of a good or service.