The Name or Part of That Name That a Business

question 12

Short Answer

The name or part of that name that a business uses to identify itself is called a(n) _____.

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Definitions:

Persuasive Message

A message intended to change the attitudes, beliefs, or behaviors of the receiver through argumentation or appeal.

Attention

The act of concentrating on a specific stimulus while ignoring other irrelevant information.

Cognitive Dissonance

A psychological phenomenon where an individual experiences discomfort from holding two or more conflicting beliefs, attitudes, or values.

Attitude Change Theory

A collection of theoretical frameworks that describe how and why people's attitudes towards objects, ideas, or other people change.