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In the early days of electronic commerce, shoppers selected items they wanted to purchase by filling out online forms which required a shopper to _____.
Raymond Cattell
A psychologist known for his research in personality, intelligence testing, and the development of the 16 Personality Factors (16PF) questionnaire.
Overextraction of Factors
The analytical error of identifying more factors or components in a data set than are realistically present, often leading to misleading interpretations.
Underextraction of Factors
In factor analysis, this refers to not identifying enough factors to adequately describe the variability in a set of data, potentially missing important dimensions.
Superfactors
Broad, overarching personality dimensions that encompass a range of related traits, often mentioned in the context of personality psychology.
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