A _____ Is a Three- or Four-Digit Number Printed on a Credit

question 72

Short Answer

A _____ is a three- or four-digit number printed on a credit card, and is required for card not present transactions.

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Definitions:

Retailers

Businesses that sell goods directly to consumers, acting as the final link in the supply chain.

Customer Awareness

The degree to which potential customers recognize or are familiar with a product, brand or company.

Promotional Activities

Marketing efforts designed to inform, persuade, or remind consumers about a company’s products or services.

Advertising

The occupation or act of generating advertising content for business products or services.