Examlex
Return on investment focuses on benefits that cannot be predicted.
Consumer Decision Making Process
The consumer decision making process is a series of steps that shoppers follow to make choices about which products or services to buy.
Social Media Users
Individuals who use platforms on the internet to create, share, or exchange information, ideas, pictures/videos in virtual communities and networks.
Social Commerce
The practice of buying and selling products or services directly through social media platforms, leveraging the social network for commerce.
Primary Driver
A primary driver is the main factor or force that propels an activity, process, or decision, significantly influencing outcomes and directions.
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