________ Is the Phrase Global Marketers Use to Describe Ads

question 88

Multiple Choice

________ is the phrase global marketers use to describe ads with common design elements into which localized elements are inserted for individual country markets.

• A)"Pattern advertising"
• B)"Template advertising"
• C)"Cookie-cutter advertising"
• D)"Model advertising"
• E)"Stereotype advertising"

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Definitions:

Capital Gain

The increase in value of an asset or investment above its purchase price, often realized upon sale of the asset.

Total Return

The complete return on an investment over a given time period, including both capital gains and dividends or interest, expressed as a percentage of the initial investment cost.

Dividends

Payments made by a corporation to its shareholder members as a distribution of profits.

Canadian Treasury Bills

Short-term government securities issued by the Government of Canada, maturing in one year or less, and used as a means for the government to raise funds.