Some of the World's Most Memorable Advertising Campaigns Have Achieved

question 92

Multiple Choice

Some of the world's most memorable advertising campaigns have achieved success because they originate from an idea that is so big that the campaign offers opportunities for a seemingly unlimited number of new executions.Such a campaign is said to have:

• A)"life."
• B)"legs."
• C)"love."
• D)"fun."
• E)"toes."

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Definitions:

Utilitarian Philosophy

An ethical theory suggesting that the best action is the one that maximizes utility, usually defined as that which produces the greatest well-being of the greatest number of people.

Preventing Crime

Actions or strategies designed to stop criminal activities before they occur.

Draconian

is an adjective describing extremely harsh and severe laws or measures, originally referring to the rigorous code of Draco in ancient Athens.

Perceptual Studies

An interdisciplinary field of research focused on understanding how organisms perceive and interpret the world around them, involving psychology, neuroscience, and philosophy.