Examlex
The ARMA International Principles are comprehensive in scope, but general in nature.
Trade Area
The geographic region from which a business draws its customers.
Market Segments
Subsets of a market made up of people or organizations with one or more characteristics that cause them to demand similar product and/or services based on qualities like needs, characteristics, or behaviors.
Excessive Costs
Costs that exceed the expected or budgeted amount, often leading to financial strain for a business.
Segmentation Variables
Criteria used to divide a market into smaller segments, based on characteristics such as demographics, psychographics, geography, or behavior.
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