RIM Programs Should Have the Following Features

question 7

Multiple Choice

RIM programs should have the following features:

• A)adherence to the ARMA Principles
• B)a legally defensible retention schedule
• C)efficient procedures for managing the five stages of the record life cycle
• D)well-trained staff
• E)All of the above

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Definitions:

Loyalty Program

Specifically designed to retain customers by offering premiums or other incentives to customers who make multiple purchases over time.

Sweepstakes

Promotional drawings in which prizes are given away at no charge to the participants, often used as a marketing tactic.

Contest

A competitive event or situation where participants try to win by doing something better than others.

Advertising Plan

A strategic document outlining the objectives, target audience, messaging, and channels for a specific advertising campaign, designed to achieve marketing goals.