Documents Resulting from Online Transactions, Such as Job Applications, Are

question 39

True/False

Documents resulting from online transactions, such as job applications, are not considered as part of a records series for retention purposes. ​

---

Definitions:

Objective-and-task

A method of determining advertising budgets based on defining specific objectives and estimating the cost of tasks needed to achieve these objectives.

IMC Budget

The financial plan allocated for Integrated Marketing Communications, supporting coordination among various promotional tools and messaging efforts.

Reach and Frequency

Measures used in advertising to quantify how many people were exposed to a message (reach) and how often (frequency).

Establishing Budget

The process of calculating the amount of money needed or available for a specific purpose or project.