Which of the Following Is Not a Useful Guideline for U.S.-Based

question 2

Multiple Choice

Which of the following is not a useful guideline for U.S.-based direct marketers wishing to reach global customers?

• A)Do not treat prospects as though they are Americans.
• B)Do not automatically assume that a direct-mail campaign that works in one country will work in another country.
• C)Do not assume that all Europeans are similar in their tastes and wants.
• D)Customers should be able to return products to an address in their local country market.
• E)Focus on all countries included in the European Union.

---

Definitions:

Implantation

The process by which a fertilized egg attaches itself to the lining of the uterus to begin pregnancy.

Placenta

An organ that develops in the uterus during pregnancy, providing oxygen and nutrients to the growing fetus while removing waste products.

Developing Organism

A Developing Organism refers to any living entity, from single-celled forms to humans, in the stages of growth and development from conception to maturity.

Cephalocaudal Pattern

The pattern of development that proceeds from the head down.