Smartphones That Are Equipped with Global Positioning System Can Determine

question 22

Multiple Choice

Smartphones that are equipped with global positioning system can determine the users' exact geographic position.This capability has created new opportunity for marketers by using all of the following innovative means except:

• A)text messages can be sent to smartphone users who are in the vicinity.
• B)offering special deals to smartphone users who happen to be in the vicinity.
• C)promoting mobile campaign which will reach smartphone users.
• D)obtaining demographic information through the smartphone users.
• E)locate smartphone users for delivering products or services.

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Definitions:

Binomial Population

A population in which each member of the population has only two possible outcomes or states, often conceptualized as success or failure.

Population Proportion

The fraction or percentage of individuals in a population who possess a particular attribute or characteristic.

Critical Value

A point on the scale of the test statistic beyond which we reject the null hypothesis; it marks the boundary for deciding whether a statistic is significant.

Type II Error

A statistical error occurring when a hypothesis test fails to reject a false null hypothesis.