Snowflake Corp. Penguin, Inc. Acquires 100% of the Outstanding Shares of Snowflake

question 43

Multiple Choice

Snowflake Corp.
Penguin, Inc. acquires 100% of the outstanding shares of Snowflake Corp. for $2,250,000 and accounts for the transaction using the purchase method. Snowflake's balance sheet at the acquisition date is as follows:

Based on the information concerning Snowflake Corp. what is the market value of the company's shareholders' equity at the acquisition date?

• A) $1,775,000
• B) $475,000
• C) $2,250,000
• D) $0

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Definitions:

Environmental Scanning

is the process of systematically gathering information about the external environment to identify potential threats and opportunities.

Competitive Intelligence

The process of gathering, analyzing, and using information about competitors, market trends, and the business environment to support strategic decision making.

Product Positioning

The process of market positioning of a product, including strategies to present a product in the best possible light to different target markets.

Perceptual Marketing

Marketing strategies that focus on influencing consumers’ perceptions and attitudes towards a product or brand rather than its actual attributes.