Examlex
Michael Porter's generic strategy framework is derived from the basic types of competitive advantage and the scope of the target market served.
Consumer Surveys
A method used by businesses to collect information on customer preferences, behaviors, and satisfaction through questionnaires.
Belief Perseverance
The psychological tendency to maintain one's beliefs even in the face of contradictory evidence or information.
Dissonance
A state of conflict or inconsistency between one's beliefs, attitudes, or actions, often leading to discomfort and a desire for resolution.
Attitude Polarization
The phenomenon where a disagreement becomes more extreme as the differing parties continue to consider more information in support of their respective opinions.
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