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A Brazilian, Carlos Ghosn, an executive in the company, was required to move aggressively to cut costs and make drastic changes in Nissan's structure.
Public Affairs
A term used to describe an organization's or individual's relations with stakeholders in the public sphere, beyond just its immediate customers or clients.
Government Relations
The practice of managing and influencing government policy and relationships by organizations to achieve favorable legislative and regulatory outcomes.
Political Communications
The process and methods used by politicians, political institutions, and organizations to convey messages and information to the public and influence political discourse.
Campaign-Based Process
A structured approach to achieving specific goals, often used in marketing and political campaigns, through a series of coordinated activities.
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