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Shelly is working with a registered dietitian to review her diet and food choices so that she can lose weight. Shelly is confused about how many nutrients she needs to take each day and may have misunderstood information related to Recommended Dietary Allowances. What would be an accurate recommendation for Shelly?
Segmentation Variable
Criteria used to divide a market into smaller, more homogenous groups of customers based on characteristics like demographics, psychographics, or behavior.
Metropolitan Statistical Area
A geographic region with a relatively high population density at its core and close economic ties throughout the area, commonly used for statistical purposes.
NAICS Sector
Categories in the North American Industry Classification System, a standard used by Federal statistical agencies for classifying business establishments.
Target Segment
A specific group of consumers identified as the intended audience for a product or marketing campaign, characterized by particular needs or preferences.
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