Examlex
Instructions: Identify the following terms.
Hanseatic League
Net Promoter Score
A metric used to gauge the loyalty of a firm's customer relationships, based on how likely customers are to recommend the company to a friend or colleague.
Customer Satisfaction
The measure of how well a company's products or services meet or surpass the expectations of its customers.
Long-Term Customer Relationship
An ongoing engagement between a business and its customers aimed at fostering loyalty, trust, and sustained interaction over time.
Short-Term Customer Relationship
A business strategy focusing on quick and immediate sales with little emphasis on building long-term customer loyalty.
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