Which of the Following Includes and Profits from Installing Trial

question 46

Multiple Choice

Which of the following includes and profits from installing trial versions of antivirus software on their computers?

• A)VARs
• B)BSEs
• C)ISPs
• D)OEMs

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Definitions:

Customer Experience Management

The practice of designing and responding to customer interactions to meet or exceed their expectations, thereby increasing customer satisfaction.

Consumer Journey

The complete path a consumer traverses from becoming aware of a need or product, through the decision-making process, to the final purchase and post-purchase experience.

IMC Campaign

Stands for Integrated Marketing Communications Campaign, which incorporates various marketing strategies and channels to provide a consistent message about a product or service.