Application of Skills Directions: Read the Following Excerpt from a College Textbook and College

question 16

Multiple Choice

Application of Skills
Directions: Read the following excerpt from a college textbook and answer the questions that follow.
¹ Because of its ability to deliver information quickly and directly, the Internet offers many benefits for public relations companies. Public relations people, in fact, often are very much involved in creating and modifying Web sites for their clients-creating a public face. News releases, product announcements and company profiles can be made available online, to be captured on demand by the press, stockholders and anyone else who is interested.
²The Internet also brings hazards. Disgruntled customers, pranksters and competitors can create their own sites to immediately challenge and even undermine a client's site. To counter these negative messages, many businesses and organizations hire public relations firms to continuously monitor the Internet and alert their clients when negative information appears so the client can decide the best way to counter the information.
-adapted from Biagi, Media/Impact: An Introduction to Mass Media ,  pp. 240, 242
What is the subject of the passage?

• A) The positive role of the Internet
• B) The negative impact of the Internet
• C) Public relations and the Internet
• D) Public relations and its influence on business

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Definitions:

Follow-up Action

The steps taken after an initial event or action to ensure completion, gather feedback, or continue communication.

Bar Charts

A graphical representation of data using rectangular bars of varying lengths to show the comparative sizes of categories.

Pie Charts

A circular statistical graphic divided into slices to illustrate numerical proportions in a dataset.

Letter of Transmittal

A formal document that accompanies a report, proposal, or other documents, summarizing the content and providing context for the recipient.