Application of Skills Directions: Read the Following Excerpt from a College Textbook and College

question 12

Multiple Choice

Application of Skills
Directions: Read the following excerpt from a college textbook and answer the questions that follow.
¹ Because of its ability to deliver information quickly and directly, the Internet offers many benefits for public relations companies. Public relations people, in fact, often are very much involved in creating and modifying Web sites for their clients-creating a public face. News releases, product announcements and company profiles can be made available online, to be captured on demand by the press, stockholders and anyone else who is interested.
²The Internet also brings hazards. Disgruntled customers, pranksters and competitors can create their own sites to immediately challenge and even undermine a client's site. To counter these negative messages, many businesses and organizations hire public relations firms to continuously monitor the Internet and alert their clients when negative information appears so the client can decide the best way to counter the information.
-adapted from Biagi, Media/Impact: An Introduction to Mass Media ,  pp. 240, 242
Which of the following describes the author's voice?

• A) angry, bitter
• B) sarcastic, arrogant
• C) informative, honest
• D) excited, enthusiastic

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Definitions:

Diseconomies of Scale

The phenomenon where, beyond a certain point, the cost per unit increases as the scale of operations expands.

Firm Size

A measure of a company's scale or magnitude, often estimated by metrics like sales, assets, or the number of employees.

Acquisition

It refers to the process or action by which one company takes over another company, either through purchase of its shares or assets.