Application of Skills Directions: Read the Following Excerpt from a College Textbook and College

question 4

Multiple Choice

Application of Skills
Directions: Read the following excerpt from a college textbook and answer the questions that follow.
¹ Because of its ability to deliver information quickly and directly, the Internet offers many benefits for public relations companies. Public relations people, in fact, often are very much involved in creating and modifying Web sites for their clients-creating a public face. News releases, product announcements and company profiles can be made available online, to be captured on demand by the press, stockholders and anyone else who is interested.
²The Internet also brings hazards. Disgruntled customers, pranksters and competitors can create their own sites to immediately challenge and even undermine a client's site. To counter these negative messages, many businesses and organizations hire public relations firms to continuously monitor the Internet and alert their clients when negative information appears so the client can decide the best way to counter the information.
-adapted from Biagi, Media/Impact: An Introduction to Mass Media ,  pp. 240, 242
Which of the following describes the organizational pattern of the two paragraphs?

• A) Listing
• B) Persuading
• C) Defining
• D) Contrasting

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Definitions:

Business

The practice of making one's living by engaging in commerce.

Corporate Intelligence

The gathering and analysis of information on competitors, market conditions, and internal operations to make informed business decisions.

Misuse

Incorrect, improper, or unlawful use of something that can lead to undesirable outcomes or harm.

Secret Information

Confidential or proprietary knowledge not disclosed or made available to the general public.