Application of Skills Directions: Read the Following Excerpt from a College Textbook and College

question 16

Multiple Choice

Application of Skills
Directions: Read the following excerpt from a college textbook and answer the questions that follow.
¹ Because of its ability to deliver information quickly and directly, the Internet offers many benefits for public relations companies. Public relations people, in fact, often are very much involved in creating and modifying Web sites for their clients-creating a public face. News releases, product announcements and company profiles can be made available online, to be captured on demand by the press, stockholders and anyone else who is interested.
²The Internet also brings hazards. Disgruntled customers, pranksters and competitors can create their own sites to immediately challenge and even undermine a client's site. To counter these negative messages, many businesses and organizations hire public relations firms to continuously monitor the Internet and alert their clients when negative information appears so the client can decide the best way to counter the information.
-adapted from Biagi, Media/Impact: An Introduction to Mass Media ,  pp. 240, 242
What is the subject of the passage?

• A) The positive role of the Internet
• B) The negative impact of the Internet
• C) Public relations and the Internet
• D) Public relations and its influence on business

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Definitions:

Birth Order

The chronological order of sibling births in a family, which is believed to influence personality and behavior.

Social Interest

A concept introduced by Alfred Adler, referring to an individual's attitude towards and awareness of being a part of the human community and showing concern for the welfare of others.

Dreams

A series of thoughts, images, and sensations occurring in a person's mind during sleep.

Depressed Persons

Individuals experiencing a persistent feeling of sadness or loss of interest, which affects their daily functioning.