Application of Skills Directions: Read the Following Excerpt from a College Textbook and College

question 12

Multiple Choice

Application of Skills
Directions: Read the following excerpt from a college textbook and answer the questions that follow.
¹ Because of its ability to deliver information quickly and directly, the Internet offers many benefits for public relations companies. Public relations people, in fact, often are very much involved in creating and modifying Web sites for their clients-creating a public face. News releases, product announcements and company profiles can be made available online, to be captured on demand by the press, stockholders and anyone else who is interested.
²The Internet also brings hazards. Disgruntled customers, pranksters and competitors can create their own sites to immediately challenge and even undermine a client's site. To counter these negative messages, many businesses and organizations hire public relations firms to continuously monitor the Internet and alert their clients when negative information appears so the client can decide the best way to counter the information.
-adapted from Biagi, Media/Impact: An Introduction to Mass Media ,  pp. 240, 242
Which of the following describes the author's voice?

• A) angry, bitter
• B) sarcastic, arrogant
• C) informative, honest
• D) excited, enthusiastic

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Definitions:

Metabolic Tolerance

An adaptive process where increased metabolic activity reduces the effective concentration of a substance, such as a drug, requiring higher doses to achieve the same effect.

Synaptic Fatigue

A temporary decrease in synaptic efficacy after sustained activity, often resulting from the depletion of neurotransmitter supplies.

Cellular Tolerance

Cellular tolerance is a physiological adaptation where increased exposure to a substance, like a drug, leads to a decrease in the substance's effect on cells or tissues.

Intoxicated

The condition of having physical and mental faculties impaired by an excess of alcoholic drink or any substance, leading to altered mood, behavior, and coordination.