Application of Skills Directions: Read the Following Excerpt from a College Textbook and College

question 4

Multiple Choice

Application of Skills
Directions: Read the following excerpt from a college textbook and answer the questions that follow.
¹ Because of its ability to deliver information quickly and directly, the Internet offers many benefits for public relations companies. Public relations people, in fact, often are very much involved in creating and modifying Web sites for their clients-creating a public face. News releases, product announcements and company profiles can be made available online, to be captured on demand by the press, stockholders and anyone else who is interested.
²The Internet also brings hazards. Disgruntled customers, pranksters and competitors can create their own sites to immediately challenge and even undermine a client's site. To counter these negative messages, many businesses and organizations hire public relations firms to continuously monitor the Internet and alert their clients when negative information appears so the client can decide the best way to counter the information.
-adapted from Biagi, Media/Impact: An Introduction to Mass Media ,  pp. 240, 242
Which of the following describes the organizational pattern of the two paragraphs?

• A) Listing
• B) Persuading
• C) Defining
• D) Contrasting

---

Definitions:

Differentiation

Refers to the process of distinguishing a product, service, or brand from competitors in ways that appeal to the customer, creating a perceived value over alternatives.

Focused Differentiation

A business strategy where a company targets a specific market niche, offering unique products or services that stand out from competitors.

Subscription-Based

A business model where customers pay a recurring price at regular intervals to access a product or service, rather than a one-time purchase.

Internet Business Model

A strategy outlining how an organization will create value and make money through the use of the internet.