____________________ Software Is Mass-Produced, Copyrighted Software That Meets the Needs

question 65

Short Answer

____________________ software is mass-produced, copyrighted software that meets the needs of a wide variety of users, not just a single user or company.

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Definitions:

Customer-centric

describes a strategy that prioritizes the needs and desires of customers in the development and selling of products or services.

Repeat Customers

Individuals who repeatedly purchase goods or services from the same business or brand.

Loyalty Programs

Marketing strategies designed to encourage customers to continue to shop at or use the services of a business associated with the program.

Customer-facing CRM

Aspects of Customer Relationship Management systems that directly interact with customers, such as sales force automation, customer service, and marketing automation.