COGNITIVE ASSESSMENT What Is the Term for a Collection of Data

question 42

Multiple Choice

COGNITIVE ASSESSMENT What is the term for a collection of data organized in a manner that allows access, retrieval, and use of that data?

• A) a database
• B) information
• C) a DBMS
• D) access

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Definitions:

Competitors

Businesses or individuals that offer similar products or services and compete for the same customers or market share.

Marketing Investment

Financial resources allocated towards promoting, advertising, and selling products or services to drive consumer engagement and sales.

Market Share Data

Information that shows a company's sales volume or revenue as a proportion of the total sales or revenue in its market or industry.

Marketing Expenditures

The total costs associated with activities and strategies to promote and sell products or services, including advertising, promotions, and salaries of marketing personnel.