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An important conclusion in this chapter focuses on the changes in power and control by the state. This conclusion can be summed up as
Selective Distribution
A distribution strategy where a product is sold at a limited number of outlets in geographical areas to maintain exclusivity or control over the brand.
Intensive Distribution
A strategy where a company sells its products in as many outlets as possible to maximize coverage and sales.
Personal Pen
A writing instrument chosen or designed to meet an individual's specific preferences or needs, often considered personal property.
Exclusive Distribution
A market strategy where a manufacturer restricts the sale of their product to a single distributor or a limited number of sellers.
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