The News Media Play an Important Role in Determining the Agenda

question 13

Multiple Choice

The news media play an important role in determining the agenda of public debate over foreign policy by

• A) providing objective information about an issue.
• B) hiring special interest groups to report on policies.
• C) expanding coverage of issues to the Internet.
• D) deciding what issues to cover.

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Definitions:

Rich Medium

Communication channels with the capacity to convey messages in a more understanding and effective manner through immediate feedback, multiple cues, and personalization.

Grapevine Distortion

The alteration or misinterpretation of messages as they pass through informal communication channels within an organization, often leading to misinformation.

Media Richness Hierarchy

A concept categorizing communication media according to their capacity to effectively convey information, ranging from rich media like face-to-face interactions to lean media like text messages.

Media Richness

refers to the ability of a communication medium to effectively convey information and promote understanding.