When Economists Say That People Choose Rationally, This Means

question 26

Multiple Choice

When economists say that people choose rationally, this means

• A) they gather all relevant information before making their purchases
• B) once a pattern of behavior has been established, people tend to become set in their ways
• C) people respond in predictable ways to changes in costs and benefits
• D) people rarely make errors when they are permitted to make transactions
• E) once made, decisions are never reversed

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Definitions:

Market Testing

The process of evaluating the viability of a new product or service through controlled experimentation in a specific market segment before a full-scale launch.

Concept Testing

The process of evaluating potential consumer response to a product idea before introducing it to the market.

Reverse Engineers

Individuals or companies that disassemble a product to understand its design, components, and functionality, often for the purpose of creating something similar or improving the original product.

Lead Users

Innovative product users who modify existing products according to their own ideas to suit their specific needs.