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The Difference Between the Amount Consumers Would Be Willing to Pay

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The difference between the amount consumers would be willing to pay and the amount they actually pay for a good is called


Definitions:

Defect Rate

A measure of the frequency at which errors or flaws occur in a manufacturing process or a product.

Quality Performance

The degree to which a product or service meets customer expectations and industry standards.

Internal Failure Costs

Costs incurred to rectify defects found before the delivery of a product to the customer, part of quality control expenses.

Defective Products

Items that fail to meet quality standards or specifications and are therefore unsuitable for sale or use.

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