Which of the Following Most Clearly Indicates Why the Franchiser

question 103

Multiple Choice

Which of the following most clearly indicates why the franchiser of a product has a strong incentive to monitor the quality of the product among all of the franchised sellers?

• A) The franchiser has a monopoly on the sale of products in his industry.
• B) If quality is not maintained, the franchiser will be limited in his ability to sell other franchises and collect franchise fees.
• C) If quality is not maintained, the government will prohibit future sales of the franchises.
• D) Franchisers do not gain financially by maintaining quality, but they generally maintain quality anyway because they are consumers as well as producers.

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Definitions:

Working-class Males

Men who are part of the socioeconomic group traditionally involved in manual labor or industrial work with limited access to economic resources.

Geographic Segmentation

The process of dividing a market into smaller groups based on variables such as location, region, country, or climate.

Fix-It-Fast

An approach or service strategy focused on quickly addressing and resolving customer issues or complaints to ensure satisfaction.

Snow Shovels

Tools designed specifically for the removal of snow from sidewalks, driveways, and other surfaces.