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Public choice theory assumes each voter will tend to support the political candidate who offers
Information Collection
The process of gathering, measuring, and analyzing information from various sources about potential markets, customers, competitors, and other economic factors.
Buzz
Informal communication that generates interest and excitement about a product, service, or event, often through social media or word of mouth.
Marketspace
An electronic digital environment where transactions and communication related to buying and selling occur.
Word-Of-Mouth Behavior
The unofficial communication among consumers about their experiences with products or services, influencing the reputation and sales of those products or services.
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