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People who spend more time and effort investigating the advantages and disadvantages of different automobile models when they go to purchase one than they do investigating the strengths and weaknesses of presidential candidates are saying, in effect, that
Individualism-collectivism
A cultural dimension that describes the degree to which cultures emphasize the needs and goals of the individual versus those of the group.
Personality Traits
Enduring characteristics that describe an individual’s consistent behaviors, thoughts, and feelings.
Cultural Context
The social, historical, and cultural setting that influences an individual's perceptions, behaviors, and understanding of the world.
Collective Self-esteem
The aspect of an individual's self-esteem derived from their identification with and feelings towards their social groups.
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