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A 20 percent increase in the price of sugar reduces sugar consumption by about 10 percent. Such a price increase causes households to
Achievement Motivation
Achievement motivation is a drive to excel, achieve in relation to a set of standards, or succeed in competitive situations.
Henry Murray
An American psychologist who developed theories of personality, needs, and motivation, and co-developed the Thematic Apperception Test (TAT).
Abraham Maslow
An American psychologist best known for creating Maslow's hierarchy of needs, a theory of psychological health predicated on fulfilling innate human needs.
Achievement Motivation
The motivation to set and strive towards personal achievement goals, reflecting a desire for success or the attainment of excellence.
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