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It is difficult to predict the behavior of oligopolistic firms because
External Locus
A psychological term referring to individuals who believe that external forces or events strongly influence their life outcomes.
Cognitive Dissonance
The psychological unease felt by someone who concurrently possesses two or more conflicting beliefs, ideas, or values.
Consistent
Showing steady conformity to character, profession, belief, or custom over time.
Values
Fundamental beliefs or standards of an individual or group that guide behavior and decision making.
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