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When there is only a weak link between work effort and reward
Motivation
The process that initiates, guides, and maintains goal-oriented behaviors, often driven by internal or external factors.
Content Theories
Theories in psychology that focus on understanding the specific factors that motivate individuals.
Cognitive Processes
Mental activities involved in acquiring, processing, and storing knowledge, such as perception, memory, problem-solving, and decision-making.
Content Theories
Theories that explain the specific factors motivating individuals at work, focusing on the content of what motivates individuals.
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