Milner Described a Young Man, HM, Who Lost Part of His

question 45

Multiple Choice

Milner described a young man, HM, who lost part of his temporal lobes and hippocampus in a brain operation.HM suffered

• A)a reduction in general IQ
• B)an inability to remember events prior to the operation
• C)an inability to calculate arithmetic problems
• D)an inability to store new experiences in memory

Differentiate between primary and secondary reinforcers and their role in shaping behavior.

Recognize the contribution of key figures in behaviorism, such as John Watson, B.F. Skinner, and Edward Thorndike, to the understanding of learning.

Comprehend the ethics and effectiveness of using conditioning techniques in behavior modification and advertising.

Understand the principles and laws governing pricing and competition, such as the Robinson-Patman Act.